All foreign applicants having no liaison office or branch office located in India have to appoint an Authorized Indian Representative widely known as AIR. The nomination of AIR shall be varying as per followings:
- If the manufacturer has the liaison office /branch office in India, then they will become the AIR.
- If the manufacturer does not have the liaison office /branch office in India but proprietor /registered user of the brand/trademark appearing on the article is located in India, then Brand/Trademark owner will become AIR.
- If the manufacturer does not have a liaison office located in India and there is no proprietor /registered user of the brand/trademark appearing on the article, located in India then the other entity will become the AIR.
For Domestic Manufacturers:
The domestic manufacturer can directly apply to BIS without nominating Authorized Indian Representative (AIR).